The benefits of using a saturation mailing list is that you reach every potential customer in your target market. This is efficient for the USPS because the mail is already set up in the sequence that the mail carrier delivers the mail and takes a lot of work off of them.
The postage is significantly less than a Targeted list because the mail pieces go to every single house. They are normally addressed to “current resident” and must stay in a walk sequence order. Saturation is different from a Targeted list because instead of targeting a specific person, it hits every single household in a certain carrier route. With a Targeted list you can choose more specific demographics – such as household income, gender, children, ages, pet ownership, etc. For example, if you own a pet grooming shop, you will only want to mail to households who own a pet. With Saturation postage, your mail piece will hit every home but if you offer a product or service that is specific to a certain demographic you could be wasting a lot of money by mailing to every household. The type of businesses that benefit from a Targeting mailing lists are businesses that are offering a product that is only beneficial for a certain demographic. The more specifically targeted your list, the better your response rate will be. You may pay a little more for Targeted Postage than Saturation but it is still much less than the price of a first class stamp and you get the benefit of specifically targeting who you want to reach. With a Targeted mailing list you can hit your target market dead-on! With a Targeted mailing you get to choose exactly who you want to mail to so your campaign only goes to your chosen demographics. Targeted mailing lists usually require at least 200 pieces that are sorted and prepared according to the standard of the USPS. Example: "1 of 5," "2 of 5," etc.Targeted and Saturation mailing lists both save you money on traditional first class postage but which type of mailing list would get your business better results? Which mailing list would reach the customers you want to reach? There are a lot of specifications for each type of mailing list and the options are endless but here is a simple breakdown of the difference between Targeted and Saturation. For multiple boxes, number them as "1 of X", with "X" being the total number of boxes.
#TARGETED MAILINGS PDF#
Postmaster Instruction Letter PDF (23 KB).Every Door Direct Mail (EDDM) Retail ® form PS Form 3587 PDF (19 KB).Include your telephone number on the front of the check, in the Memo section. If you haven't paid for your order online, include a check or money order payable to "Postmaster" or "Postal Service" for the amount of postage for your mailing.Place an envelope containing the following in the box:.Place your mailing bundles with attached facing slips in a box.
#TARGETED MAILINGS CODE#
If you want your EDDM mailing sent to a distant ZIP Code ™, send your mailing by Priority Mail ® service to the Postmaster for that neighborhood route.
If you need assistance with properly formatting your mailpiece indicia or need access to a printer, online direct mail specialists and local printers can help you get the job done.ĭropping Off Your Mailing at a Post Office
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